Privacy Policy

Last updated: 15 September 2026

1. Who We Are

This website is operated by Yellow Lark International, trading as The Independent Expert. When we refer to "we," "us," or "our" throughout this policy, we mean Yellow Lark International.

Website: theindependentexpert.com
Contact email: [email protected]

2. Information We Collect

2.1 Information You Provide

We may collect the following when you voluntarily submit it through our site:

Name and email address (when you opt in, register, or contact us)
Payment and billing information (processed securely by third-party payment processors)
Any other information you choose to share via forms, surveys, or support requests

2.2 Information Collected Automatically

When you visit our site, we automatically collect certain data, including:

IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent on pages, and referring URLs
Click data and scrolling behavior

2.3 Tracking Technologies and Cookies

We use cookies, pixels, and similar technologies to improve your experience and measure the effectiveness of our marketing. Specifically, we use:

Meta (Facebook) Pixel: We use the Meta Pixel to track conversions from Facebook and Instagram ads, build targeted audiences for future ads, and remarket to people who have already taken action on our website. The Meta Pixel may collect data such as HTTP headers, pixel-specific data (including Pixel ID, Facebook Cookie), button click data, optional values (e.g. conversion value, page type), and form field names.
Essential cookies: Required for the website to function properly.
Analytics cookies: Help us understand how visitors interact with our site.
Advertising cookies: Used to deliver relevant ads and measure campaign performance.

3. How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain our website and services
Process transactions and send related information
Send you marketing communications (with your consent, where required)
Analyze usage trends to improve user experience
Run and optimize advertising campaigns on Meta (Facebook/Instagram) and other platforms
Create custom and lookalike audiences for targeted advertising
Detect and prevent fraud or abuse
Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

Meta Platforms, Inc.: Through the Meta Pixel and Conversions API for ad targeting, measurement, and optimization.
Payment processors: To securely handle transactions.
Email service providers: To deliver communications you have opted into.
Analytics providers: To help us understand site usage.
Legal authorities: When required by law or to protect our rights.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. You may request deletion of your data at any time by contacting us.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data.
Objection: Object to our processing of your personal data.
Portability: Request a machine-readable copy of your data.
Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]

6.1 For UK/EEA Residents (GDPR)

Our legal bases for processing personal data include: performance of a contract, legitimate interests (such as marketing and site improvement), compliance with legal obligations, and your consent (where applicable). You have the right to lodge a complaint with your local data protection authority.

6.2 For California Residents (CCPA)

You have the right to know what personal information we collect and how it is used, to request deletion, and to opt out of the sale of personal information (we do not sell personal information). To exercise your rights, contact us at [email protected].

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.

9. Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: [email protected]
Business name: Yellow Lark International

Meta (Facebook) Disclaimer: This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc. (now Meta Platforms, Inc.)