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Cookie Policy

Cookie Policy

Last updated: 15 September 2026

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owner.

This Cookie Policy explains what cookies we use, why we use them, and how you can manage your preferences.

2. Who Sets Cookies on This Site?

This website is operated by Yellow Lark International, trading as The Independent Expert (TheIndependentExpert.com).

Cookies on this site are set by us (first-party cookies) and by third-party services we use (third-party cookies).

3. Types of Cookies We Use

CategoryPurposeExamples
EssentialRequired for the site to function properly. Cannot be disabled.Session management, security tokens, cookie consent preferences
AnalyticsHelp us understand how visitors use our site so we can improve the experience.Google Analytics, page view tracking, session duration
AdvertisingUsed to deliver relevant ads and measure ad campaign performance.Meta (Facebook) Pixel, conversion tracking, audience building
FunctionalRemember your preferences and settings to enhance your experience.Language settings, display preferences

4. Meta (Facebook) Pixel

We use the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. The Meta Pixel places cookies on your device to:

  • Track conversions from Facebook and Instagram ads
  • Optimise ad delivery based on collected data
  • Build targeted audiences for future advertising campaigns
  • Remarket to people who have taken specific actions on our website

Data collected by the Meta Pixel may include: pages visited, actions taken (such as purchases or form submissions), device and browser information, and IP address. This data is shared with Meta in accordance with the Meta Privacy Policy.

You can opt out of Meta's use of cookies and pixels by visiting your Facebook Ad Settings or the Digital Advertising Alliance opt-out page.

5. How to Manage Cookies

You can control and manage cookies in several ways:

5.1 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically:

  • View and delete existing cookies
  • Block all cookies or only third-party cookies
  • Set preferences for specific websites

Please note that blocking certain cookies may impact the functionality of this website.

5.2 Opt-Out Links

  • Meta (Facebook): Facebook Ad Settings
  • Google Analytics: Google Analytics Opt-Out Browser Add-on
  • General ad opt-out: Digital Advertising Alliance
  • European users: Your Online Choices

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed.

7. Contact Us

If you have questions about our use of cookies, please contact us:

  • Email: [email protected]
  • Business name: Yellow Lark International

Meta (Facebook) Disclaimer: This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc. (now Meta Platforms, Inc.)

© 2026 Yellow Lark International, trading as The Independent Expert. All rights reserved.